Course Catalog

Required (10 courses/30 credit hours):

MBA 504. Business Law (3) Examination of the constitutional, legislative, judicial, regulatory, and public policy forces exerted on the business environment. Particular focus on contracts, torts, and property law.

MBA 508. Accounting (3) An intensive course in principles and theory of financial and managerial accounting, with an emphasis on financial analysis and managerial decision making.

MBA 514. Information Analysis and Management (3) This course is designed to introduce major information technology (IT) concepts and important issues that business managers face when using, developing and managing information systems (IS).  Strategic and tactical issues of information systems and technology are addressed as they support and lead the operations of the organization.

MBA 515. Business Analytics (3) An introduction to data driven decision making using descriptive, predictive and prescriptive Business Analytics approaches. Topics included are data visualization, predictive techniques, data mining, simulation, optimization models, and decision analysis.

MBA 516. Operations Management (3) Survey of the basic concepts, theories, and techniques for the management of operating systems.  Development of concepts and decision processes critical to short-run and long range organizational decision making.  Topics include product and process design, operations planning, project management, inventory management, capacity planning, quality and scheduling.

MBA 530. Economics (3) This course covers principles of micro and macroeconomics. The initial focus is on an analysis of decision making processes and economic equilibrium for consumers and individual firms. Also covered is basic data and measurements used in describing the macro economy.

MBA 532. Corporate Finance (3) A broad survey of finance concerned with the money-management decisions of the individual and the firm.  Study includes the tools and terms that the corporate and individual financial manager employs as he or she conducts his or her financial affairs.  Value-creation for the firm, the use of financial statements, the importance of cash flows, the measurement of risk, investment decision-making, the use of the securities and derivatives markets, asset-pricing models, estimating value of income-producing assets and international financial issues will be reviewed.  These topics and the foundation we build in this course will be supplemented with regular reference to contemporary issues in finance.

MBA 542. Marketing (3) An introduction to the principles of marketing and basic marketing methods and tools needed to make effective marketing decisions. Lectures and projects regarding new product development, customer relationship management, and other key marketing concepts will expose students to marketing principles and require them to formulate marketing tactics and strategies

MBA 558. Strategic Management (3) Course focus will be on the challenges confronting firms competing domestically and internationally with an emphasis placed on the integration of strategies with the structures and systems needed for successful implementation.

MBA 562. Management (3) This courses surveys management theories, research, and concepts about the structure and processes of complex business organizations. Emphasis on the development and assessment of core management skills. Topics include self-awareness, problem solving, conflict resolution, communication, motivation, team building, human resource management, and leadership

Electives (4 courses/12 credit hours) - degree specializations available:

MBA 553. Applied Learning Experience/Learning Alliance (3) REQUIRED - Grading: Course grade for 3 credit hours and the final presentation will satisfy the oral competency requirement of the MBA program. Each team will present to an evaluation team composed of faculty members, an alliance executive, and a CEN/outside executive (Note: Confidentiality agreement with partner may limit outside executive involvement). Presentations will be formal.

MBA On-Campus Residencies (3) REQUIRED

MBA 527. International Human Resource Management (3) - Students will examine strategies for managing human resources internationally: structural, cultural, and corporate management methods. Practical examples of global HRM will be explored through organizational case studies. Students will be encouraged to critically evaluate HRM models and assumptions and to question, for example, whether practice matches prescription. The interests in HRM of a range of stakeholders will be discussed: investors, managers, employees, host countries, trade/labor unions, and governments.

MBA 534. Investment Management (3) Prerequisite: MBA 532 or equivalent.  Students in this course will learn to describe the financial markets and participants, use MPT to estimate an optimal risky portfolio and a minimum variance portfolio, discuss the CAPM and the Beta of a stock, discuss the EMH and behavioral finance, apply valuation models to equity securities, analyze fixed income portfolios and discuss the term structure of interest rates, and describe the payoff and profit associated with derivative securities.

MBA 538. Financial Statement Analysis (3) This course is an introduction to the principles of financial statement analysis.  It emphasizes tools that are used to analyze a company’s financial statements. Broad objectives include: gaining a factual knowledge (terminology, classifications, methods, trends, etc) of the field; learning fundamental principles, generalizations, or theories; developing specific skills, competencies, and points of view needed by professionals in the field.

MBA 537. International Finance (3) Financial decision making can be more challenging in a multinational corporation relative to purely domestic firms. In this module, we will analyze the environment that a finance officer operates and provide a thorough discussion of fundamental variables that impact exchange rates, currency market transactions, and international financing and investment activities of multinational companies for the purpose of enabling optimum financial decision making. Throughout the course, we will utilize formal models originating from financial research and discuss their practical implementations in a global context. The module will make extensive use of articles pertaining to international finance issues as well as case studies to focus on practical analysis of the financial environment of a multinational corporation.

MBA 545. Real Estate Investment Analysis (3) The primary objective of this course will be to extend a student’s basic understanding of finance and of real estate to an appreciation of real estate value, real estate financing and the mechanics of the mortgage-backed security markets. Towards this appreciation, an initial illustration of the inefficiencies in real estate relative to the capital market investments will be provided. Current topics in real estate investment analysis will then be reviewed. A monograph on the Great Recession and the real estate and financial crises is examined early in the course. Special real estate topics will include the mathematics of real estate investment, real estate financing alternatives, special tax-deferral and tax-sheltering options available to the real estate investor and the origins and operations of the collateralized mortgage-backed security markets. This course will include examination of selected real estate investments and an introduction to career options in the real estate sector (real estate finance, real estate appraisal, mortgage brokerage, real estate banking, property management, etc.).

MBA 547. Strategic Global Marketing & Branding (3) The Strategic Global Marketing & Branding class addresses global economy issues at an advanced level. It provides executives with a critical awareness of the key concepts, frameworks and techniques of global strategic marketing and of global branding.

MBA 567. Global Strategy and Management (3) Global Strategy and Management is designed to prepare graduate students in Business to acquire the skills that will help them manage effectively the multinational organization - i.e., the processes of creating and sustaining competitive advantage in global markets.

BAN 500: Descriptive Analytics (3) – This course covers statistical inference as applied to management decision making and focuses on building linear statistical models and developing skills for implementing statistical analysis in real situations.  Applications require the use of statistical analysis programs on the computer.

BAN 501:Prescriptive Analytics (3) - This course introduces students to the field of prescriptive analytics.  Students will learn how to develop and use modeling techniques used extensively in the business world. Both mathematical and spreadsheet skills in MS Excel are utilized for performing optimization, simulation, and decision analysis techniques.

BAN 502: Predictive Analytics (3) - This course explores computer-intensive methods for model selection, parameter estimation, and validation for predictive analytics. The course focuses on techniques and algorithms from the statistical and machine learning disciplines and has a strong programming component. Example topics in this course include ordinary least squares regression, logistic regression, multinomial logistic regression, classification and regression trees, neural networks, support vector machines, naïve Bayes, principal components analysis, cluster analysis, and regularization. Each technique is accompanied with a focus on application and problem-solving.

BAN 525: Case Studies in Business Analytics (3) - This course consists of case studies on using statistical methods for prediction in some business settings. The statistical methods used in the cases follow the recent advances in forecasting with big data and include methods such as decision trees and other classification models, neural networks and stepwise regressions. The JMP Pro software, which is available at UNCW, will be utilized in all cases. The course will also include a data intensive project, which will ask students to use the approaches introduced in the cases to forecast the US economy or the stock market.

BAN 530: Applications of Business Analytics (3) - This course requires students to apply theoretical and practical knowledge acquired during the Business Analytics program at a comprehensive capstone project. Students will develop a solution to a real-world problem that will include collecting and cleaning data, building an appropriate model, and using appropriate analytic methods to solve the problem. The course instructor will provide a problem statement and data from either a real-world domain or a close approximation. Students will work individually or in small teams to develop a project plan, appropriate models, and a final recommendation. It may be possible for students to propose their problem statement and data collection; however, all such projects must be instructor approved.

BAN 515: Health Care Analytics (3) - This course equips students with health analytics skills to select, prepare, analyze, interpret, evaluate, and present clinical and operational data to improve healthcare outcomes. Theoretical and practical coverage of topics is presented, such as data mining, predictive modeling, association analysis, clustering, and visualization.

MBA 563: Introduction to Healthcare Systems (3) - This course will provide an overview of the three Ps (providers, payers, producers) in the US healthcare industry. This industry is a complex, trillion-dollar industry, accounting for over 18% of GDP. It includes thousands of hospitals, nursing homes, specialized care facilities, independent practices and partnerships, web-based and IT supported service companies, managed care organizations, and major manufacturing corporations. It continues to grow in size and complexity, complicating the on-going challenges of controlling costs, expanding consumer access, and improving quality in process and outcomes. The Affordable Care Act resulted in significant changes for the entire industry and subsequent legislation both to modify it and even disband it will continue to influence healthcare delivery and payment systems.
This course is currently pending official approval.