Why Major in Marketing?

Marketing has been around since ancient times. In fact, in Roman mythology, Mercury is the god of trade and commerce. His name is related to the Latin word merx which we now find in the marketing terms merchandise, merchant, and commerce. Mercury is also know as the winged messenger of the gods, appropriate for a profession requiring quick thinking and speedy, reliable communications.

The foundations of marketing involve research to identify customer needs, product development, communication strategy, delivery of products and services to current and potential customers, planning methods to determine where to market and set prices, and knowing how to respond to international markets and cultures as necessary. Marketing is a practical, career-oriented, professional major that requires analytical abilities, logic, communication skills, and creativity.

Which option is best for you?

The marketing department offers a two option program with areas of specialization in Marketing Strategy and Professional Selling.

Marketing Strategy

Marketing strategy is designed to help marketing students become better marketing decision makers. The marketing strategy track has a strong quantitative orientation that includes an advanced marketing research class and a new marketing metrics class.

Possible Job Titles:

  • Marketing Strategist: A marketing strategist would be responsible for developing and integrating a profitable marketing strategy to promote a company product. Their tasks could range from digital design to market research. Skills Needed: project and time management, innovative, creativity, written and oral communication.
  • Director of Marketing: A director of marketing would oversee all the projects of the team that they manage. You will not only assist with their projects, but also be responsible for reaching out, obtaining new clients, and presenting the final product. Skills Needed: heavy experience in digital marketing, management or leadership experience, ability to manage an advertisement budget, stays up to date with latest trends, analytics knowledge.
  • Content Marketing Manager: A content marketing manager is comparable to a spokesperson of the company. They would oversee consistently updating the website, blogs, social media, client engagement, etc. This person would work with all different departments of the business to be able to give customers a wholesome view of the company. Skills Needed: written and verbal communication, experience in content creation and execution, experience managing blogs or social media, knowledge of SEO (search engine optimization) marketing principles.

Professional Selling

Professional selling is designed to help students develop the skills they need to be successful in a sales oriented career. The professional selling track is more people oriented as highlighted by the professional selling and sales management classes.

Possible Job Titles:

  • Sales Professional: A sales professional works to sell a product or service on the behalf of their company. This could be in any type of industry ranging from vehicles to pharmaceuticals. Location options are also endless as you could be in the office to serve clients or travel to wherever the clients are. Skills Needed: ability to maintain and increase your clientele network, meet your production goals, make and deliver presentations to clients and team, be able to follow up with clients, be a problem solver. 
    • Inside Sales: Inside sales is referred to as the selling of products or services by phone or through an online medium instead of meeting with clients face to face. This is heavily centered around using the phone, email, internet, etc. Typically, these individuals sell a higher quantity of a said product. This type of sales position may better suit a timid individual. The inside sales industry is growing at a much faster rate than outside sales due to the increase of new technology over the years. Skills Needed: persistence, ability to do research, active listening, quick thinking.
    • Outside Sales: Outside sales is referring to the sale of products or services by sales personnel who meet customers face to face. These individuals may travel often and may work synchronously/ asynchronously or a combination of the two. Typically, people working in outside sales make a higher salary/ commission than those in inside sales. This type of position may better suit someone who has a bold or bubbly personality. Skills Needed: strategic, ability to make and maintain relationships, situational awareness, planning.
    • Medical Device Sales: Medical device sales is a highly competitive and demanding field that has increasingly large earning potential. This field is growing since the population is continuing to age which keeps the industry relevant. This would be a primarily face-to-face position. In this position, you are regularly meeting with health care professionals to discuss the benefits of the products your company is selling. There are different specializations under medical device sales including medical devices, medical equipment, biotechnology, etc. There will be necessary training depending on the specialization that you choose. This field also requires that you stay up to date with the constantly changing industry trends. Skills needed: Passion of field, interpersonal skills, attention to detail, technical writing, data analytics, flexibility, networking ability
    • Pharmaceutical Sales: A pharmaceutical sales representative (PSR) meets face-to-face with physicians and other medication-prescribing professionals on evolutions in the pharmaceutical industry. They will meet with doctors to give them the knowledge about new drugs and treatments that will allow them to provide exceptional and advanced care to their patients. This position will require that you be well versed in pharmacology, the science of medicine which includes the uses and effects of the drugs on the human body. PSR’s usually travel but typically within a specific region. They may also speak at large events to spread the word about whichever new drug they are trying to promote awareness about. Individuals interested in this position should consider a minor in biology or chemistry. Skills needed: Negotiation, analytics, intellectual capacity to understand the science behind the drug, persuasive, persistent, fully knowledgeable about product
    • Technology Sales: The purpose of a technology sales representative is to identify and connect customers who can benefit from your company’s specific innovative product. This usually includes hardware, software, and services. Your goal would be to promote your product as much as possible by putting together packages that will benefit the client. You would also be responsible for making sure that your client is getting what they said they wanted out of the product. A person in this field could be involved with the selling aspect or solving technical issues with the company’s product. This is a fast-paced industry in which technology is constantly being updated. One of the perks of this position would be getting to be one of the first involved in knowing about cutting edge technology that is being developed. A person wanting to go into this field might consider a minor in analytics or computer science. Skills needed: Interest in big data, product knowledge, consulting, relationship management, teamwork, strategic
  • Business Development Manager: A business development manger’s primary goal is to identify and generate new business opportunities. This person will develop a client database and identify target clients for their team to take to the next level. This person will make sales calls, have face to face meetings with clients, and secure new accounts. Skills Needed: patience, ability to be persistent, ability to develop a marketing plan that would intrigue specific customers, negotiation experience, time management skills.