UNCW Columns Photo: Jamie Moncrief

Marketing Faculty Publications

Donald C. Barnes

  • Barnes, Donald, Jessica Mesmer-Mangus, Lisa Scribner, Alexandra Krallman, and Rebecca Guidice (2020), “Customer Delight During a Crisis: Understanding Delight Through the Lens of Transformative Service Research,” Journal of Service Management
  • Donald C. Barnes and Alexandra Krallman (2019) “Customer Delight: A Review and Agenda for Research” Journal of Marketing Theory and Practice27 (2), 174-195
  • Joel E. Collier, Donald C. Barnes, Alexandra K. Abney and Mark Pelletier, (2018). Idiosyncratic Service Experiences: When Customers Desire the Extraordinary in a Service Encounter, Journal of Business Research, 84, 150-161.
  • Ludwig, Nadine, Donald C. Barnes and Matthias Gouthier (2017) “Observing Delightful Experiences of Other Customers: The Double-Edged Sword of Jealousy and Joy” Journal of Service Theory and Practice, 27 (1), 145-163
  • Ball, Joan and Donald C. Barnes (2017) “Delight and the Grateful Customer: Beyond Joy and Surprise” Journal of Service Theory and Practice, 27 (1), 250-269
  • Meyer, Tracy, Donald C. Barnes and Scott Friend (2017) “The Role of Delight in Driving Cross-Buying Intentions” Journal of Personal Selling and Sales Management, 37 (1), 61-71
  • Donald C. Barnes, Joel L. Collier, Vince Howe, and Doug Hoffman (2016) "Multiple Paths to Customer Delight: The Impact of Effort, Expertise and Tangibles on Joy and Surprise" Journal of Services Marketing(Awarded Article of the Year - 2016)
  • Donald Barnes, Tracy Meyer, and Brian Kinard (forthcoming) "Implementing a Delight Strategy: The Power of Unsolicited Recommendations," Cornell Hospitality Quarterly.
  • Michelle Bednarz Beauchamp and Donald C. Barnes (Forthcoming) "Delighting Baby Boomers and Millennials: Factors that Matter Most" Journal of Marketing Theory and Practice, TBA
  • Joel L. Collier and Donald C. Barnes (2015) "Self-Service Delight: Changing the Focus of Traditional Self-service Technology" Journal of Business Research, 68 (5) 986-993
  • Donald C. Barnes, Nicole Ponder, and Christopher Hopkins (2015) "The Impact of Perceived Customer Delight on the Frontline Employee" Journal of Business Research, 28 (2), 433-441
  • Kelly Wilder, Joel L. Collier, and Donald C. Barnes (2014) "Tailoring to Customers' Needs: Understanding How to Promote an Adaptive Service Experience with Frontline Employees" Journal of Service Research, 17 (4), 446-45
  • Donald C. Barnes, Joel E. Collier, and Stacey Robinson (2014) "Customer Delight and Work Engagement" Journal of Services Marketing, 28 (5), 380-390
  • Donald C. Barnes and Joel L. Collier (2013) "The Antecedents and Consequences of Work Engagement" Journal of Services Marketing, 27 (6), 485-499
  • Donald C. Barnes, Joel L. Collier, Nicole Ponder, and Zachary Williams (2013) "Investigating the Employee's Perspective on Delight as a Strategy" Journal of Personal Selling and Sales Management 33 (1), 93-106
  • Donald C. Barnes, (January (1st Quarter/Winter) 2017). Observing Delightful Experiences of Other Customers: The Double-Edged Sword of Jealousy and Joy. Journal of Service Theory and Practice, 27(1), 145-163
  • Donald C. Barnes, Tracy Meyer., Brian Kinard(2016). Implementing a Delight Strategy: The Power of Unsolicited Recommendations. Cornell Hospitality Quarterly, 57(3), 329-342.

John Gironda

  • Korgaonkar, Pradeep K., Gironda, John T., Petrescu Maria, Krishen, Anjala S., & Mangleburg, Tamara F. (2020). “Preventing Shoplifting: Exploring Online Comments to Propose a Model”, Psychology & Marketing, Vol. 37, No. 1, pp. 141-153.
  • Barry, James M., & Gironda, John T. (2019) “Operationalizing Thought Leadership for Online B2B Marketing”, Industrial Marketing Management, Vol. 81, August, pp. 138-159.Petrescu, Maria, Mingione Michela, Gironda, John. T., & Brotspies, Herbert (2019) “Ad Scepticism and Retouch-Free Disclaimers: Are They Worth It?”, Journal of Marketing Communications, Vol. 25, No. 7, pp. 738-762.
  • Gironda, John T., & Korgaonkar, Pradeep. K. (2018) “iSpy? Tailored vs. Invasive Ads and Consumers’ Perceptions of Personalized Advertising”. Electronic Commerce Research and Applications, Vol. 29, May-June, pp. 64-77.
  • Barry, James M., & Gironda, John T. (2018) “A Dyadic Examination of Inspirational Factors Driving B2B Social Media Influence”, Journal of Marketing Theory and Practice, Vol. 26, No. 1-2, pp. 117-143. 
  • Barry, James M., & Gironda, John T. (2018) “Developing Social Selling Influence: An Archetypal Examination of Content Strategies and Influence Tactics”, Journal of Selling. Vol. 18, No. 1, pp. 47-69. 
  • Petrescu, Maria, Gironda, John. T., & Korgaonkar, Pradeep. K. (2018) “Online Piracy in the Context of Routine Activities and Subjective Norms”, Journal of Marketing Management, Vol. 34, No. 3-4, pp. 314-346. 
  • Fine, Monica B., Gironda, John T., & Petrescu, Maria (2017) “Prosumer Motivations for Electronic Word-of-Mouth Communication Behaviors”, Journal of Hospitality and Tourism Technology, Vol. 8 Issue 2, pp.280-295, https://doi.org/10.1108/JHTT-09-2016-0048 
  • Petrescu, Maria, Gironda, John T., & Korgaonkar, Pradeep K. (2017) “Online Piracy versus Policy and Cultural Influencers”, International Journal of Marketing and Social Policy, Vol. 1, No. 1, pp. 3-13. 
  • Korgaonkar, Pradeep K., Petrescu Maria, & Gironda, John T. (2016) “Hispanics and Viral Advertising” Journal of Retailing and Consumer Services Vol. 32, September, pp. 46-59. 
  • Petrescu, Maria, Gironda, John T., & Korgaonkar, Pradeep K. (2015) “Viral Advertising: A Field Experiment on Viral Intentions and Purchase Intentions”, Journal of Internet Commerce, Vol. 14, No. 3, pp. 384-405. 
  • Gironda, John T., & Korgaonkar, Pradeep K. (2014), “Understanding Consumers’ Social Networking Site Usage”, Journal of Marketing Management, Vol. 30, No. 5-6, pp. 571-605. *Awarded - Top 3 Most Downloaded JMM articles of 2014 
  • Gironda, John T., & Peterson, Mark F. (2014) “Interpersonal Trust and Within-Nation Regional E-Commerce Adoption”, European Journal of International Management, Vol. 8, No. 3, pp. 241-259.

Vince Howe

James B. Hunt

  • Gee, Mitchell R., Tammy G. Hunt, and James B. Hunt (2019), “An Analysis of HR Certification Value and Demand in Internet Job Announcements, ”International Journal of Human Resource Studies, vol. 9, no. 2, 140-162, https://doi.org/10.5296/ijhrs.v9i2.14459.
  • Hunt, Tammy G., Deborah Houston, and James B. Hunt (2019),“Academic Dishonesty among Business Students: Student Perceptions and Behaviors Pertaining to Cheating,” Journal of Business and Economic Perspectivesvol. 46, no. 2 (fall/winter), 72-87.
  • Schimmelpfennig, Christian and James B. Hunt (2019), “Fifty Years of Celebrity Endorser Research: Support for a Comprehensive Celebrity Endorsement Strategy Framework,” Psychology & Marketingvol. 37, no. 3 (March), 488-505., https://doi.org/10.1002/mar.21315
  • Alexis A. Strobin, James B. Hunt, Fredrika J. Spencer, and Tammy G. Hunt (forthcoming) "The Role of Music in Motion Picture Advertising and Theatrical Trailers: Altering Music to Modify Emotional Response and Genre Expectations" Academy of Marketing Studies Journal.
  • Katherine B. Hartman and James B. Hunt (2013) "What RateMyProfessors.com Reveals about How and Why Students Evaluate Their Professors: A Glimpse into the Student Mindset" Marketing Education Review, 23 (2), 151 - 161.
  • Katherine B. Hartman, James B. Hunt, and Carla Y. Childers (2013) "Effects of eWOM Valence: Examining Consumer Choice Using Evaluations of Teaching" Journal of Behavioral Studies in Business, 6 (September), http://www.aabri.com/jbsb.html.
  • Tammy G. Hunt, James B. Hunt, and Stacy E. Swift (2014) "Improving MWR Program Effectiveness:
  • Consideration of Program Specific Outcomes as well as Military QOL, Commitment, and Retention,"
  • International Journal of Business and Social Science, 5 (3), 1 - 10.
  • Katherine B. Hartman, James B. Hunt, and Carla Y. Childers (2013) "Mistaken Causation? A Case to Teach the Difference between Correlation and Causality" Journal of Business Cases and Applications, 8 (March), case 8, 1 - 10, http://www.aabri.com/jbca.html.
  • Refika Bilgic and James B. Hunt (2011) "Woman's Portrayal in Magazine Advertising in Germany, Turkey, and the United States: A Cross-Cultural Exploratory Study" Journal of Current Research in Global Business, 14 (22), 1 - 13.
  • Michael Seaman, James B. Hunt, Patricia Kramer Voli, and Lisa L. Scribner (2012) "Promotion in Differing Cultural Contexts: A Cross-Cultural Analysis of Values Reflected in Television Advertising from Mexico and the United States" Journal of Current Research in Global Business, 15 (23), 51 - 63.
  • William Compton, James B. Hunt, Adam Jones (October (4th Quarter/Autumn) 2016). “Live vs Live Streaming: A study of Student Satisfaction with Distance Education in a College Business Class.” Journal of Business and Economic Perspectives, 43(2), 10 - 23.

Brian R. Kinard

  • Kinard, Brian R. (2019), “Treat Yourself: The Effects of Motivational Messaging and Nutritional Information on Front-of-Pack Labeling,” Journal of Food Products Marketing, 25 (9), 861-874.
  • Brian R. Kinard, Minerva Lacal Pardo (2017) Cause-Related Marketing: The Effect of Checkout Charity Requests on Consumer Donation Behavior. Atlantic Marketing Journal, 6(2), 77-91 digitalcommons.kennesaw.edu/amj/
  • Cynthia Webster, Subhra Chakrabarty, and Brian R. Kinard (forthcoming) "The Impact of Motivational Priming on Food Portion Control Behavior" Journal of Foodservice Business Research.
  • Brian R. Kinard and Jerry L. Kinard (forthcoming) "Visual Effects of Variety and Area Saliency on Food Product Volume Estimates" Journal of Food Products Marketing.
  • Brian R. Kinard and Katherine B. Hartman (2013) "Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames" Journal of Advertising, 42 (2-3), 196-203.
  • Brian R. Kinard, Michael L. Capella, and Greg Bonner (2013) "Odd Pricing Effects: An Examination Using Adaptation-Level Theory" Journal of Productand Brand Management, 22(1), 87-94.
  • Brian R. Kinard and Jerry L. Kinard (2013) "The Effect of Receipt Personalization on Tipping Behavior" Journal of Consumer Behavior, 12 (4), 280-284.
  • Jerry L. Kinard and Brian R. Kinard (2012) "Coastal States Chemicals and Fertilizers," A case study included in Managerial Decision Modeling with Spreadsheets (3rd ed.) by Nagraj Balakrishnan, Barry Render, and Ralph Stair, Jr, Pearson/Prentice Hall Publishing.
  • Jerry L. Kinard and Brian R. Kinard (2012) "Bayfield Mud Company," A case study included in Operations Management (11th ed.) by Jay Heizer and Barry Render, Pearson/Prentice Hall Publishing.Kinard, Jerry L. and Brian R. Kinard (2012) "Table for Monitoring Newspaper Typesetters," A case study included in Statistics for Business and Economics (12th ed.) by James McClave and Terry Sincich. Pearson/Prentice Hall Publishing.
  • Michael Capella, Brian R. Kinard, and Cynthia Webster (2011) "A Review of Cigarette Advertising" International Journal of Research in Marketing, 28 (3), 269-279.
  • Brian R. Kinard and Cynthia Webster (2011) "Factors Influencing Unhealthy Eating Behavior in U.S. Adolescents" International Journal of Consumer Studies, 36 (1), 23-29.

Alexandra Krallman

  • Barnes, Donald, Jessica Mesmer-Mangus, Lisa Scribner, Alexandra Krallman, and Rebecca Guidice (2020), “Customer Delight During a Crisis: Understanding Delight Through the Lens of Transformative Service Research,” Journal of Service Management
  • Kharouf, Husni, Donald J. Lund, Alexandra Krallman, and Chris Pullig (2020), “A Signaling Theory Perspective for Relationship Recovery,” European Journal of Marketing 
  • Bacile, Todd, Alexandra Krallman, Jeremy Wolter, and Nicole Beachum (2020), “The Value Disruption of Uncivil Other-Customers During Online Service Recovery,” Journal of Services Marketing
  • Pelletier, Mark J., Alexandra Krallman, Frank Adams, and Tyler Hancock (2020), “One Size Doesn’t Fit All: A Uses and Gratifications Analysis of Social Media,” Journal of Research in Interactive Marketing
  • Barnes, Donald, Alexandra Krallman (2019), “Customer Delight: A Review & Agenda for Research,” Journal of Marketing Theory & Practice
  • Abney, Alexandra Krallman, Laurel Cook, Alexa Fox, Jennifer Stevens (2018), “Intercollegiate Social Media Education Ecosystem,” Journal of Marketing Education
  • Collier, Joel E., Donald Barnes, Alexandra Krallman Abney, and Mark J. Pelletier (2018), “Idiosyncratic Service Experiences: When Customers Desire the Extraordinary in a Service Encounter,” Journal of Business Research 
  • Abney, Alexandra Krallman, Mark J. Pelletier, Toni R. Ford, and Alisha Horky (2017), “#IHateYourBrand: Adaptive Service Recovery Strategies on Twitter,” Journal of Services Marketing
  • Abney, Alexandra Krallman, Allyn White, William Locander, and Kevin Shanahan (2017), “In Their Shoes: Co-Created Value from Deaf/Hearing Perspectives,” Journal of Services Marketing

Matt Laster

  • Matthew M. Lastner, Fennell, P., Folse, J. A., Rice, D. H., & Porter III, M. (2019). I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions. Psychology & Marketing36(7), 700-715.
  • Matthew M. Lastner, Judith Anne Garretson Folse, Stephanie M. Mangus, and Patrick Fennell (2016), “The Road to Recovery: Overcoming Service Failures through Positive Emotions,” Journal of Business Research, 69 (10), 4278-4286.
  • Matthew M. Lastner, Rebecca L. Rast, and James “Mick” Andzulis (2016), “Creating Win-Win Collaborations for Students: An Immersive Learning Project for Advanced Sales Courses,” Journal for Advancement of Marketing Education, 26 (1), 43-48

Mark Pelletier

  • Mark Pelletier and Joel E. Collier, (2018) Experiential Purchase Quality: Exploring the Dimensions and Outcomes of Highly Memorable Experiential Purchases, Journal of Service Research, Forthcoming.
  • Mark J. Pelletier, & Joel E. Collier (2018). Experiential Purchase Quality: Exploring the Dimensions and Outcomes of Highly Memorable Experiential Purchases. Journal of Service Research, 21(4), 456-473. 
  • Mark J. Pelletier, Donald C. Barnes, Joel E. Collier, Alexandra K. Abney (2018). Idiosyncratic service experiences: When customers desire the extraordinary in a service encounter. Journal of Business Research (84), 150-161. 
  • Mark J. Pelletier, & Karen H. Hopkins (2018). Intercollegiate Role-Play: Creating a Sense of Reality and Uncertainty in the Sales Classroom. Journal for Advancement of MarketingEducation, 26. 

Thomas W. Porter

  • Stephen C. Harper and Thomas W. Porter (2012) "The Elusive Next Level" Industrial Management, Sept/Oct. 18-23.

Lisa Scribner

  • Barnes, Donald, Jessica Mesmer-Mangus, Lisa Scribner, Alexandra Krallman, and Rebecca Guidice (2020), “Customer Delight During a Crisis: Understanding Delight Through the Lens of Transformative Service Research,” Journal of Service Management
  • Barbara Seegebarth, Behrens, Klarmann, Hennigs, and Lisa L. Scribner (forthcoming) "Customer Value Perception of Organic Food: Cultural Differences and Cross-National Segments" British Food Journal.
  • Aldás Manzano, J. Aldás Martí Parreño, Carla Ruiz-Mafé, and Lisa L. Scribner (2015) "The Role of Attitudes and Ethicality on Branded Video Games (Advergames)" Athens Journal of Business and Economics, 1 (1), pp.41-48.
  • J. Aldás Martí-Parreño, Carla Ruiz-Mafé, and Lisa L. Scribner (2015) In Martí-Parreño, Ruiz-Mafé and Scribner (Ed.), Branded Entertainment: Past, Present, and Future. IGI Global.
  • J. Aldás Martí-Parreño, Lisa L. Scribner, and Carla Ruiz-Mafé (2015) In Martí-Parreño, Ruiz-Mafé and Scribner (Ed.), User-Generated-Content: Concept, Typology, and Marketing Outcomes. IGI Global.
  • J. Aldás Martí-Parreño, Carla Ruiz-Mafé, and Lisa L. Scribner (2015) In Martí-Parreño, Ruiz-Mafé and Scribner (Ed.), Engaging Consumers through Branded Entertainment and Convergent Media (pp. 301). Hershey, Pennsylvania: IGI Global. http://www.igi-global.com/book/engaging-consumers-through-branded-entertainment/123112
  • J. Aldás Martí Parreño, Carla Ruiz Mafé, and Lisa L. Scribner (2014) "Acceptance of Branded Video Games (ADVERGAMES): A Cross-Cultural Study Spain-USA," in Handbook of Research on the Impact of Culture and Society on the Entertainment Industry, (ed. Orzuk, G.) IGI Global, Hershey, PA, pp. 482-502. (ISBN 978-1-4666-61905).
  • Seaman, Michael, James Hunt, Patricia Voli, and Lisa L. Scribner (2012) "A Comparison of Cultural Values Found in TV Advertising in Mexico and the United States" Journal of Global Business, Spring

Fredrika Spencer

  • Alexis A. Strobin, James B. Hunt, Fredrika J. Spencer, and Tammy G. Hunt (forthcoming) "The Role of Music in Motion Picture Advertising and Theatrical Trailers: Altering Music to Modify Emotional Response and Genre Expectations" Academy of Marketing Studies Journal.
  • Christine Moorman, Simone Wies, Natalie Mizik, and Fredrika J. Spencer (2012) "Firm Innovation and the Ratchet Effect: Value Creation Tradeoffs in Financial and Product Markets" Marketing Science, 31 (6), 934-951.

Shaoling Katee Zhang

  • Shaoling Zhang, and Tanya Tang (2019). “Managing same-side and cross-side innovations in two-sided platforms.” Marketing Intelligence & Planning, 37(7), 770-790.
  • Jianping Peng, Guoying Zhang, Shaoling Zhang, Xin Dai, Jing Li (2014), “Effects of Online Advertising on Automobile Sales”, Management Decision, 52(5), 834-851.
  • Jianping Peng, Quan Jing, Shaoling Zhang (2013), “Mobile Phone Customer Retention Strategies and Chinese E-Commerce”, Electronic Commerce Research and Applications, 12(5), 321-327.