Marketing Department
Professional Selling
Professional selling is designed to help students develop the skills they need to be successful in a sales oriented career. The professional selling track is more people oriented as highlighted by the professional selling and sales management classes.
Required Courses (five courses - fifteen credits)
- MKT 343 - Marketing Intelligence & Communications (MKT 340)
- MKT 348 - Professional Selling (MKT 340)
- MKT 441 - Sales Force Automation (MKT 340)
- MKT 448 - Sales Management (MKT 348, MKT 340)
- MKT 445 - Marketing Strategy (MKT 340, MKT 343, plus 9 hours of upper division Marketing courses)
Elective Courses (select two courses)
- MKT 345 - Sports Marketing (MKT 340)
- MKT 346 - Retail Management (MKT 340)
- MKT 347 - Promotion Management (MKT 340)
- MKT 349 - Consumer Behavior (MKT 340)
- MKT 440 - Marketing Analytics (MKT 343)
- MKT 442 - International Marketing (MKT 340, INB 300)
- MKT 443 - Marketing Research Design (MKT 343)
- MKT 444 - Internet Marketing (MKT 340, MIS 213)
- MKT 447 - Services Marketing (MKT 340)
- MKT 449 - Advanced Sales (prerequisite MKT 348)
- MKT 495 - Seminar: Special Topics in Marketing (MKT 340)
Note: All of the above classes are CSB Restricted
Suggested Course Flow Chart
Student Learning Outcomes