Marketing Department

Professional Selling

Professional selling is designed to help students develop the skills they need to be successful in a sales oriented career. The professional selling track is more people oriented as highlighted by the professional selling and sales management classes.

Required Courses (five courses - fifteen credits)

  • MKT 343 - Marketing Intelligence & Communications (MKT 340)
  • MKT 348 - Professional Selling (MKT 340)
  • MKT 441 - Sales Force Automation (MKT 340)
  • MKT 448 - Sales Management (MKT 348, MKT 340)
  • MKT 445 - Marketing Strategy (MKT 340, MKT 343, plus 9 hours of upper division Marketing courses)

Elective Courses (select two courses)

  • MKT 345 - Sports Marketing (MKT 340)
  • MKT 346 - Retail Management (MKT 340)
  • MKT 347 - Promotion Management (MKT 340)
  • MKT 349 - Consumer Behavior (MKT 340)
  • MKT 440 - Marketing Analytics (MKT 343)
  • MKT 442 - International Marketing (MKT 340, INB 300)
  • MKT 443 - Marketing Research Design (MKT 343)
  • MKT 444 - Internet Marketing (MKT 340, MIS 213)
  • MKT 447 - Services Marketing (MKT 340)
  • MKT 449 - Advanced Sales (prerequisite MKT 348)
  • MKT 495 - Seminar: Special Topics in Marketing (MKT 340)
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Note: All of the above classes are CSB Restricted

Suggested Course Flow Chart
Student Learning Outcomes