Why Major in Marketing?
Marketing has been around since ancient times. In fact, in Roman mythology, Mercury is the god of trade and commerce. His name is related to the Latin word merx which we now find in the marketing terms merchandise, merchant, and commerce. Mercury is also know as the winged messenger of the gods, appropriate for a profession requiring quick thinking and speedy, reliable communications.
The foundations of marketing involve research to identify customer needs, product development, communication strategy, delivery of products and services to current and potential customers, planning methods to determine where to market and set prices, and knowing how to respond to international markets and cultures as necessary. Marketing is a practical, career-oriented, professional major that requires analytical abilities, logic, communication skills, and creativity.
Which option is best for you?
The marketing department offers a two option program with areas of specialization in Marketing Strategy and Professional Selling.
Marketing strategy is designed to help marketing students become better marketing decision makers. The marketing strategy track has a strong quantitative orientation that includes an advanced marketing research class and a new marketing metrics class.
Professional selling is designed to help students develop the skills they need to be successful in a sales oriented career. The professional selling track is more people oriented as highlighted by the professional selling and sales management classes.