Why Major in Marketing?

Marketing has been around since ancient times. In fact, in Roman mythology, Mercury is the god of trade and commerce. His name is related to the Latin word merx which we now find in the marketing terms merchandise, merchant, and commerce. Mercury is also know as the winged messenger of the gods, appropriate for a profession requiring quick thinking and speedy, reliable communications.

The foundations of marketing involve research to identify customer needs, product development, communication strategy, delivery of products and services to current and potential customers, planning methods to determine where to market and set prices, and knowing how to respond to international markets and cultures as necessary. Marketing is a practical, career-oriented, professional major that requires analytical abilities, logic, communication skills, and creativity.

Student Presentation

Which option is best for you?

The marketing department is moving to a two option program with areas of specialization in Marketing Strategy and Professional Selling. All students who arrived at UNCW this year (whether as a freshman or a transfer student) will have to select one of the two new concentrations within marketing.

If you are junior and will be graduating in the Fall of 2014 or later you may have the ability to select one of these specializations by changing your catalog year.


The marketing option prepares students for a variety of challenging career opportunities such as professional selling, advertising and public relations, services marketing, retailing, sports marketing, hospitality, internet marketing, marketing research, and healthcare marketing.

Marketing Strategy

Marketing strategy is designed to help marketing students become better marketing decision makers. The marketing strategy track has a strong quantitative orientation that includes an advanced marketing research class and a new marketing metrics class.

Professional Selling

Professional selling is designed to help students develop the skills they need to be successful in a sales oriented career. The professional selling track is more people oriented as highlighted by the professional selling and sales management classes.

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