UNCW Columns Photo: Jamie Moncrief

Marketing Faculty Publications

Donald C. Barnes

  • Ludwig, Nadine, Donald C. Barnes and Matthias Gouthier (2017) “Observing Delightful Experiences of Other Customers: The Double-Edged Sword of Jealousy and Joy” Journal of Service Theory and Practice, 27 (1), 145-163
  • Ball, Joan and Donald C. Barnes (2017) “Delight and the Grateful Customer: Beyond Joy and Surprise” Journal of Service Theory and Practice, 27 (1), 250-269
  • Meyer, Tracy, Donald C. Barnes and Scott Friend (2017) “The Role of Delight in Driving Cross-Buying Intentions” Journal of Personal Selling and Sales Management, 37 (1), 61-71
  • Donald C. Barnes, Joel L. Collier, Vince Howe, and Doug Hoffman (2016) "Multiple Paths to Customer Delight: The Impact of Effort, Expertise and Tangibles on Joy and Surprise" Journal of Services Marketing. (Awarded Article of the Year - 2016)
  • Donald Barnes, Tracy Meyer, and Brian Kinard (forthcoming) "Implementing a Delight Strategy: The Power of Unsolicited Recommendations," Cornell Hospitality Quarterly.
  • Michelle Bednarz Beauchamp and Donald C. Barnes (Forthcoming) "Delighting Baby Boomers and Millennials: Factors that Matter Most" Journal of Marketing Theory and Practice, TBA
  • Joel L. Collier and Donald C. Barnes (2015) "Self-Service Delight: Changing the Focus of Traditional Self-service Technology" Journal of Business Research, 68 (5) 986-993
  • Donald C. Barnes, Nicole Ponder, and Christopher Hopkins (2015) "The Impact of Perceived Customer Delight on the Frontline Employee" Journal of Business Research, 28 (2), 433-441
  • Kelly Wilder, Joel L. Collier, and Donald C. Barnes (2014) "Tailoring to Customers' Needs: Understanding How to Promote an Adaptive Service Experience with Frontline Employees" Journal of Service Research, 17 (4), 446-45
  • Donald C. Barnes, Joel E. Collier, and Stacey Robinson (2014) "Customer Delight and Work Engagement" Journal of Services Marketing, 28 (5), 380-390
  • Donald C. Barnes and Joel L. Collier (2013) "The Antecedents and Consequences of Work Engagement" Journal of Services Marketing, 27 (6), 485-499
  • Donald C. Barnes, Joel L. Collier, Nicole Ponder, and Zachary Williams (2013) "Investigating the Employee's Perspective on Delight as a Strategy" Journal of Personal Selling and Sales Management 33 (1), 93-106

Subhra Chakrabart

  • Subhra Chakrabarty (forthcoming) "Leadership:Validation of a Self-Report Scale; Comment on Dussault, Frenette, and Fernet" Psychological Reports.
  • Cynthia Webster, Subhra Chakrabarty, and Brian R. Kinard (forthcoming) "The Impact of Motivational Priming on Food Portion Control Behavior" Journal of Foodservice Business Research.
  • Cynthia Webster and Subhra Chakrabarty (forthcoming) "The Effects of Motivational Priming on Food Portion Size Behavior" Journal of Foodservice Business Research.
  • Subhra Chakrabarty and Robert E. Widing (2015) "The Effects of Organizational Structure on Selling Behaviors" Academy of Business Disciplines Journal, 7 (1), 23-40.
  • Subhra Chakrabarty, Robert E. Widing II, and Gene Brown (2014) "Selling Effectiveness: The Role of Interpersonal Mentalizing" Keller Center Research Report (forthcoming).
  • Subhra Chakrabarty, Robert E. Widing II, and Gene Brown (2014) "Selling Behaviors and Sales Performance: The Moderating and Mediating Effects of Interpersonal Mentalizing" Journal of Personal Selling and Sales Management, 34(2), 112-122.
  • Subhra Chakrabarty, Gene Brown, and Robert E. Widing II (2013) "Distinguishing Between the Roles of Customer Oriented Selling and Adaptive Selling in Managing Dysfunctional Conflict in Buyer-Seller Relationships" Journal of Personal Selling and Sales Management, 33(3), 245-260.
  • Subhra Chakrabarty, Gene Brown, and Robert E. Widing II (2012) "The Role of Top Management in Developing a Customer Oriented Sales Force" Journal of Personal Selling and Sales Management, 32(4), 437-450.
  • Subhra Chakrabarty (2011) "By the Numbers: Influence Strategies of Insurance Agents," Resources, Summer, 36-39.
  • Subhra Chakrabarty, Gene Brown, and Robert E. Widing II (2011) "The Consequences of Open Versus Closed Influence Strategies of Salespeople In a Developing Economy" Marketing Management Journal, 21(1), 169-179.

Vince Howe

James B. Hunt

  • Alexis A. Strobin, James B. Hunt, Fredrika J. Spencer, and Tammy G. Hunt (forthcoming) "The Role of Music in Motion Picture Advertising and Theatrical Trailers: Altering Music to Modify Emotional Response and Genre Expectations" Academy of Marketing Studies Journal.
  • Katherine B. Hartman and James B. Hunt (2013) "What RateMyProfessors.com Reveals about How and Why Students Evaluate Their Professors: A Glimpse into the Student Mindset" Marketing Education Review, 23 (2), 151 - 161.
  • Katherine B. Hartman, James B. Hunt, and Carla Y. Childers (2013) "Effects of eWOM Valence: Examining Consumer Choice Using Evaluations of Teaching" Journal of Behavioral Studies in Business, 6 (September), http://www.aabri.com/jbsb.html.
  • Tammy G. Hunt, James B. Hunt, and Stacy E. Swift (2014) "Improving MWR Program Effectiveness:
  • Consideration of Program Specific Outcomes as well as Military QOL, Commitment, and Retention,"
  • International Journal of Business and Social Science, 5 (3), 1 - 10.
  • Katherine B. Hartman, James B. Hunt, and Carla Y. Childers (2013) "Mistaken Causation? A Case to Teach the Difference between Correlation and Causality" Journal of Business Cases and Applications, 8 (March), case 8, 1 - 10, http://www.aabri.com/jbca.html.
  • Refika Bilgic and James B. Hunt (2011) "Woman's Portrayal in Magazine Advertising in Germany, Turkey, and the United States: A Cross-Cultural Exploratory Study" Journal of Current Research in Global Business, 14 (22), 1 - 13.
  • Michael Seaman, James B. Hunt, Patricia Kramer Voli, and Lisa L. Scribner (2012) "Promotion in Differing Cultural Contexts: A Cross-Cultural Analysis of Values Reflected in Television Advertising from Mexico and the United States" Journal of Current Research in Global Business, 15 (23), 51 - 63.

Brian R. Kinard

  • Cynthia Webster, Subhra Chakrabarty, and Brian R. Kinard (forthcoming) "The Impact of Motivational Priming on Food Portion Control Behavior" Journal of Foodservice Business Research.
  • Brian R. Kinard and Jerry L. Kinard (forthcoming) "Visual Effects of Variety and Area Saliency on Food Product Volume Estimates" Journal of Food Products Marketing.
  • Brian R. Kinard and Katherine B. Hartman (2013) "Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames" Journal of Advertising, 42 (2-3), 196-203.
  • Brian R. Kinard, Michael L. Capella, and Greg Bonner (2013) "Odd Pricing Effects: An Examination Using Adaptation-Level Theory" Journal of Productand Brand Management, 22(1), 87-94.
  • Brian R. Kinard and Jerry L. Kinard (2013) "The Effect of Receipt Personalization on Tipping Behavior" Journal of Consumer Behavior, 12 (4), 280-284.
  • Jerry L. Kinard and Brian R. Kinard (2012) "Coastal States Chemicals and Fertilizers," A case study included in Managerial Decision Modeling with Spreadsheets (3rd ed.) by Nagraj Balakrishnan, Barry Render, and Ralph Stair, Jr, Pearson/Prentice Hall Publishing.
  • Jerry L. Kinard and Brian R. Kinard (2012) "Bayfield Mud Company," A case study included in Operations Management (11th ed.) by Jay Heizer and Barry Render, Pearson/Prentice Hall Publishing.
  • Kinard, Jerry L. and Brian R. Kinard (2012) "Table for Monitoring Newspaper Typesetters," A case study included in Statistics for Business and Economics (12th ed.) by James McClave and Terry Sincich. Pearson/Prentice Hall Publishing.
  • Michael Capella, Brian R. Kinard, and Cynthia Webster (2011) "A Review of Cigarette Advertising" International Journal of Research in Marketing, 28 (3), 269-279.
  • Brian R. Kinard and Cynthia Webster (2011) "Factors Influencing Unhealthy Eating Behavior in U.S. Adolescents" International Journal of Consumer Studies, 36 (1), 23-29.

Tracy Meyer

  • Meyer, Tracy, Donald C. Barnes and Scott Friend (2017) “The Role of Delight in Driving Cross-Buying Intentions” Journal of Personal Selling and Sales Management, 37 (1), 61-71
  • Donald Barnes, Tracy Meyer, and Brian Kinard, "Implementing a Delight Strategy: The Power of Unsolicited Recommendations," Cornell Hospitality Quarterly (accepted for publication November 2015).
  • Thomas L. Baker, Adam Rapp, Tracy Meyer, and Ryan Mullins (2014) "The Role of Brand Communications on Frontline Service Employee Beliefs, Behaviors, and Performance" Journal of the Academy of Marketing Science, 42(6), 642-657.
  • Tracy Meyer and Thomas L. Baker (2014) "Explanation Information and Source in Service Recovery Initiatives" Journal of Services Marketing, 28(4), 311-318.
  • Katherine Hartman, Tracy Meyer and Heather Hurley (2013) "Antecedents and Outcomes of Culture Cushion" International Journal of Culture, Tourism & Hospitality Research, 7(4), 340-352.
  • Tracy Meyer (2012) "The Intercollegiate Ethics Bowl: An active learning experience" Marketing Education Review, 22(3), 215-224.
  • Thomas L. Baker and Tracy Meyer (2012) "Development and Validation of the Transaction Specific Attributions of Discrimination (TSAD) Scale" Journal of Retailing and Consumer Services, 19(2), 211-217.
  • Daniel Laufer, Tracy Meyer, and David H. Silvera (2012) "Age-Related Reactions to a Product Harm Crisis" Journal of Consumer Marketing, 29(4), 302-309.
  • David Glew, Tracy Meyer, Becky Sawyer, Pete Schuhmann, and Barry Wray (2011) "Evaluating and Improving the Assessment of Undergraduate Student Writing in a School of Business at a Large Regional University" Journal of Effective Teaching, 11(2), 55-74.
  • Thomas L. Baker, Tracy Meyer, and Jean-Charles Chebat (2011) "Cultural impacts on felt and expressed emotions and third party complaint relationships" Journal of Business Research, 66 (7), 816-822.
  • Thomas L. Baker and Tracy Meyer (2011) "Whites Response to Potentially Discriminatory Actions in a Services Setting" Psychology & Marketing, 28(2), 188-204.

Thomas W. Porter

  • Stephen C. Harper and Thomas W. Porter (2012) "The Elusive Next Level" Industrial Management, Sept/Oct. 18-23.

Lisa Scribner

  • Barbara Seegebarth, Behrens, Klarmann, Hennigs, and Lisa L. Scribner (forthcoming) "Customer Value Perception of Organic Food: Cultural Differences and Cross-National Segments" British Food Journal.
  • Aldás Manzano, J. Aldás Martí Parreño, Carla Ruiz-Mafé, and Lisa L. Scribner (2015) "The Role of Attitudes and Ethicality on Branded Video Games (Advergames)" Athens Journal of Business and Economics, 1 (1), pp.41-48.
  • J. Aldás Martí-Parreño, Carla Ruiz-Mafé, and Lisa L. Scribner (2015) In Martí-Parreño, Ruiz-Mafé and Scribner (Ed.), Branded Entertainment: Past, Present, and Future. IGI Global.
  • J. Aldás Martí-Parreño, Lisa L. Scribner, and Carla Ruiz-Mafé (2015) In Martí-Parreño, Ruiz-Mafé and Scribner (Ed.), User-Generated-Content: Concept, Typology, and Marketing Outcomes. IGI Global.
  • J. Aldás Martí-Parreño, Carla Ruiz-Mafé, and Lisa L. Scribner (2015) In Martí-Parreño, Ruiz-Mafé and Scribner (Ed.), Engaging Consumers through Branded Entertainment and Convergent Media (pp. 301). Hershey, Pennsylvania: IGI Global. http://www.igi-global.com/book/engaging-consumers-through-branded-entertainment/123112
  • J. Aldás Martí Parreño, Carla Ruiz Mafé, and Lisa L. Scribner (2014) "Acceptance of Branded Video Games (ADVERGAMES): A Cross-Cultural Study Spain-USA," in Handbook of Research on the Impact of Culture and Society on the Entertainment Industry, (ed. Orzuk, G.) IGI Global, Hershey, PA, pp. 482-502. (ISBN 978-1-4666-61905).
  • Seaman, Michael, James Hunt, Patricia Voli, and Lisa L. Scribner (2012) "A Comparison of Cultural Values Found in TV Advertising in Mexico and the United States" Journal of Global Business, Spring

Fredrika Spencer

  • Alexis A. Strobin, James B. Hunt, Fredrika J. Spencer, and Tammy G. Hunt (forthcoming) "The Role of Music in Motion Picture Advertising and Theatrical Trailers: Altering Music to Modify Emotional Response and Genre Expectations" Academy of Marketing Studies Journal.
  • Christine Moorman, Simone Wies, Natalie Mizik, and Fredrika J. Spencer (2012) "Firm Innovation and the Ratchet Effect: Value Creation Tradeoffs in Financial and Product Markets" Marketing Science, 31 (6), 934-951.